In 2021, Deadline reported that Dunham is planning to write and direct the movie, with Collins set to star as the title character, as well as produce. It would be hard not to compare this movie to 'Barbie.'Īfter Greta Gerwig and Margot Robbie transformed Barbie into a blockbuster movie, Lena Dunham and Lily Collins plan to do the same to the micro-doll line, Polly Pocket.

'I wouldn't want to squash anybody else's dream but for me, at this moment, I'm at totally zero.' 'I feel like that at the end of every movie, like I'll never have another idea, and everything I've ever wanted to do, I did,' Gerwig said. Greta Gerwig, who directed the movie, told The New York Times that she isn't sure about making a sequel. Kriez added that Mattel had not started developing a sequel yet because they didn't want to jump the gun until the movie was released.

'It's a very rich universe… It's a very broad and very elastic brand, in terms of opportunities.' In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,' Kreiz said. The product lines of Barbie is a very broad brand. 'Barbie, as a brand, has many different iterations. Mattel CEO Ynon Kriez told Variety ahead of the release of the movie that its success could open the door to numerous sequels and spinoffs. With a total of $162 million, it had the largest opening weekend at the US box office in 2023 and the largest opening weekend ever for a female director. While Mattel hoped the 'Barbie' movie would be successful, its level of success is almost unprecedented. Margot Robbie as Barbie in a dance scene in the 'Barbie' movie. Account icon An icon in the shape of a person's head and shoulders.

Toy military tanks for older boys